This morning I am honored to share the story of the experience of many USA NGOs as an example of changing culture and sport systems through strategic intervention
In 1972, I was 26 years old – don’t do the math, I’m 55 – and a coach and physical education professor at a United States university when Title IX, a USA national law prohibiting sex discrimination in nationally funded education programs was approved.
You’ll see this law before you.
Recently, the passage of Title IX was voted the most significant event in USA women’s sports in the 20th century.
This case study is the subject of my remarks this morning.
Title IX is the story of how media novices and politically inexperienced women’s sports leaders of numerous USA NGOs – for the most part naïve but energitic - were thrown into the middle of a national media and legal war with the leaders of USA university men’s sports leaders and the factors which led to their success and the explosive growth of women’s sports in the United States.
Don’t want to imply that the Women’s Sports Foundation USA was the leader of incredibly effective NGO strategy…please understand that the WSF-USA was one among many collaborating sister organizations, each of which brought different strengths to the table
National Association for Girls and Women in Sport – delivered all the national high school and university coaches, physical education teachers, officials and administrators
Association for Intercollegiate Athletics for Women – contributed the leaders of university women’s sports programs
Women’s Sports Foundation –an umbrella women’s sports advocacy organization that specialized in public education…all sports, all age groups, all skill levels.. Delivered media driven messages to the general public, women’s coaches associations and others
Significantly, there were other strategic partners non-sport NGOs partners like..
