Tools for Changing Organisations, Systems and Structures

8. Commonwealth Games Federation: A Case Study in Organisational Change

Description of the Tool
This tool describes the steps in the change process that the Commonwealth Games Federation (CGF) is undertaking in order to become more gender equitable in its sports programme, in participation in the Games, and finally in leadership of the Commonwealth Games movement.

When to Use it?
· When you are looking for an example of a long-term change process
· When you want ideas of how to use many of the tools suggested in the Montreal Tool Kit
· When you want some hope that organisations can and do change.

Format
The tool is designed as a case study outlining steps in a change process for gender equity in sport. Examples used in several of the steps are included.

Tool
Change begins when an individual, group or organisation see a problem clearly and then mobilizes itself and others to collective action. A majority of people resist change, though usually not consciously or intentionally; they are just more comfortable with things as they know them. To change discriminatory systems and structures is a long-term process. It can be painful and frustrating; but when change happens, it can be equally rewarding and fulfilling. This case study provides an example of one organisation's process in making itself fairer and more accessible to women.

As with most international sport organisations, the Commonwealth Games Federation is an organisation run primarily by men. Over the past eight years, the CGF has made a major commitment to becoming more gender equitable and it has made significant progress. Although much work remains to be done, the CGF should be congratulated for its willingness to change.

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Step 1: Support by Key Leaders

A change in leadership at the 1994 Games produced a change in culture that allowed the issue of gender equity to be addressed. Under the leadership of a new Chairman the following steps were encouraged and supported.

Step 2: Build the Case

A position paper to raise awareness of the issue was presented to the General Assembly in 1995. Although it was formally presented it was intentionally tabled until more support for the issue could be generated. During the year leading to the next General Assembly, informal discussions and external pressure from other equity events such as the UN Fourth World Conference on Women, Beijing 1995, resulted in enough support for a formal motion. The recommendation to establish a Women in Sport Committee was accepted.

The position paper contained the following information:

A. Introduction
This section explained the what, why and how of gender equity (see Tool #2) in order that members would understand the issue and the terms used.

B. Statistical Analysis of Current Status
This section reviewed the current status of males and females in the following categories:
i. sports and events in the Commonwealth Games
ii. number of participants in the Commonwealth Games
iii. leadership in CGF, Commonwealth Games Associations (CGAs) and Organising Committees


C. Goals and Strategies

This section outlined what could be achieved and how to accomplish it, i.e., what is possible and sample manageable steps. Some of the goals and strategies are listed below as examples:

1.  Sports and Events in the Commonwealth Games

Goal

Strategies

To expand the number of competitive opportunities for women at the Commonwealth Games.

- ensure new sports include events for both men and women

-  ensure Bid Committees demonstrate gender balance in their proposed Sports Program

-  add gender balance to the evaluation criteria for Bid Selection Committee

2. Number of Participants in the Commonwealth Games

Goal

Strategies

To achieve a gender balance in participants at the Games, with no less than 40% representation by either gender.

-  encourage all countries to bring and enter women athletes

-  ensure women in leadership positions on national teams, e.g., coaches, team officials

-  encourage CGAs to adopt a policy of ensuring gender ratio of team leaders similar to gender ratio of athletes

3. Leadership in CGF, CGAs, Organising Committees

Goal

Strategies

To seek opportunities for gender balance when recruiting and electing leaders.

-  create opportunities for women to assume leadership roles

- ensure women are recruited for slate of nominations for CGF and CGAs

-  ensure Organising Committees provide leadership opportunities for women, both staff and volunteer

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D.      Recommendation
That the CGF establish a Working Group for Women in Sport, with the following Terms of Reference:  (see Tool #12) 

E. Appendices
Appendices included the Brighton Declaration, IOC Forum, the UN Fourth World Conference on Women, Beijing 1995

Step 3: Establish a Women in Sport Working Group

A working group was established using the approved Terms of Reference and ensuring both geographical and gender balance.

Step 4: Prepare an Action Plan

The working group prepared a three-year work plan to guide national and international activities. The work plan included activities, tasks, timelines, responsibilities and a budget to support the plan. Sample activities included items such as:

  • Build relationships with the International Working Group and the International Olympic Committee
  • Work with Bid Cities to ensure gender equity in the sports programme and organisation
  • Provide support to Commonwealth Games Associations (CGA) to assist them in increasing the number of women in leadership positions and meet the IOC quotas
  • Recruit and nominate talented women for leadership positions within the Federation
  • Build a Commonwealth network for women in sport
  • Ensure a strong Commonwealth presence and participation at the 1998 Windhoek World Conference on Women and Sport.

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Step 5: Report Regularly

Reports from the Working Group were added to the agendas of Executive Board meetings and the General Assembly. An annual meeting for Women in Sport was included in the Committee meeting schedule. Regular reporting resulted in an opportunity to continue to build awareness and understanding of the issue, as well as celebrate the progress made.

Step 6: Collect Data

Following each Commonwealth Games, statistics were updated to reflect the male and female numbers in the three categories outlined in the initial position paper: Sports Programme, Participation, and Leadership. An example of the data reporting is as follows:

Sports Programme Results:
Manchester 2002 has the most gender equitable sports programme to date, with 16 sports for male athletes and 15 sports for female athletes. In 1990, 34% of events were for females; in 2002, 40% are for female athletes

Step 7: Provide Role Models

Women are still under-represented in leadership positions. Only one woman holds a senior Officer position and a second woman is a co-opted member of the Sports Committee. These women provide role models that inspire other women to attain leadership positions. More women are needed at the Federation and the CGA levels. Achieving credibility at the International level is a long process. Many individuals believe that longevity rather than competence is a main criteria for selecting leaders, i.e., "it's my turn" attitude.

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Step 8: Include Gender Equity in the Sports Programme Review

A review of the Commonwealth Games Sports Programme provided an excellent opportunity to address gender equity. In the first step, gender equity was included in the principles governing the sports programme.

Principle 5. That gender balance is achieved by ensuring both men and women participate in any sport where the International Federation has events for both men and women, providing the sport meets the criteria in number of countries participating and level of excellence of Commonwealth participants.

As the Sports Programme review became more refined, equity was added as one of the six criteria to assess sports for inclusion in the Commonwealth Games. The six criteria are: Commonwealth participation, performance excellence, marketability, equity, cost of the sport, and commitment of the International Federation.

Step 9: Entrench Gender Equity in Organisation Documents

One of the most important strategies for long-term change is to have gender equity entrenched in the foundational documents or legislation of your organisation or nation. In the CGF case, this was accomplished in three stages:

  • agreement on use of gender-neutral language in the Constitution
  • inclusion of an article on Gender Equity in the Constitution, and
  • revision of the article in order to strengthen it.

The final article (to be voted on in July 2002) is outlined below.

Article 19 Gender Equity
Both genders shall be represented on the Executive Board and on all committees and commissions with a minimum of 20% or two (2) individuals of the underrepresented gender, whichever is lower. If Gender Representation is not filled by election, the Executive Board shall co-opt according to the procedures set out in Regulation 13.

Regulation 13
Procedures for the co-option of Board, Committee or Commission members of the Federation:

  1. Appointments shall be made by the Executive Board.
  2. All CGAs shall be encouraged to make nominations and submit CVs directly to the CGF and also through their Regional Vice Presidents.
  3. Appointments shall be made on merit.
  4. Where 20% gender representation in not filled by election for the Executive Board and for other committees and commissions, additional members shall be co-opted.
  5. A co-opted individual is granted full rights and voting privileges.
  6. Other members may be co-opted in order to meet regional and athlete representation needs.

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Step 10: Build a Network

As the change process continues, the current priority is to establish regular communication and support for women sport leaders in the Commonwealth. Although this has been happening informally for some time, advancement in technology, and the increasing number of international events and conferences offer the opportunity to advance this strategy. Commonwealth meetings are being held in conjunction with the 2002 World Conference and at the Manchester Games. There is great potential to build a strong support network for women leaders and to ensure capable women are elected to leadership positions with the Commonwealth Games movement.

In conclusion, there is still much work to be done before the Commonwealth Games Federation can call itself a gender equitable organisation, but it is making steady progress - and with each year, there are more people who are part of the solution.



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