TOOLS FOR CHANGING ORGANIZATIONS, SYSTEMS AND STRUCTURES
15. Designing a Program for Girls and Young
Women
Description of
the Tool
On The Move (OTM) (On the Move: Increasing
Participation of Girls and Women in Recreational Sport and Physical
Activity CAAWS www.caaws.ca or
Promotion Plus www.promotionplus.org
Aussi disponible en français) is a national initiative designed
to encourage the participation of girls and young women, ages 9
- 18, across Canada. The OTM Top 10 Success Factors are based on
OTM network experiences and academic research about programming
for girls and young women. These success factors assist in the planning
and design of programs for girls and young women and increase a
programs ability to attract and retain participants.
When to Use it?
- When you are designing a new programme aimed
at girls and young women
- When you want to assess current programmes to
see if they are meeting the needs of girls and young women.
Format
This tool is contained within the OTM Handbook, a resource for practitioners
in the sport, physical activity, education and health fields interested
in increasing the physical activity of girls and young women. Here
it is designed as information for the programmer and can be used
as a checklist for design or a simple guide for new programmes.
Tool
Top Ten OTM Success
Factors in Designing a Program for Girls and Young Women
1. Fun
- Girls and women believe that physical activity
should be a fun and positive experience.
- There should be no tryouts, or skill or fitness-oriented
prerequisites.
- Focus groups conducted with girls and women
conclude that "fun" is the number one reason why they
would participate in physical activity and sport.
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Fun Programming
Tips
-
Perks and incentives
for everyone - certificates, t-shirts,
posters, group photos, ribbons, buttons, stickers, team banners,
headbands, gym bags, memberships.
-
Wacky awards for teams
and individuals - biggest smiles,
strongest handshake, most improved, most enthusiastic, most
consistent, best problem-solver, best player to music.
-
Parties -
theme nights, music, dancing, videos, food, dress-up, baking.
lnvite celebrities and local female athletes
-
Special events
- symposiums and conferences, carnivals, sport challenge, photo
exhibition, mini-Olympics, bowling, "road trips"
-
Healthy
lifestyles - market FUN program opportunities for social
interaction and learning. Offer guest speakers on active living,
nutrition, body image, smoking, etc.
2. A Mix
of Physical and Social Activities
- Girls and young women like to know there will
be more than one activity offered.
- Try a multi-activity approach to offer experiences
outside the traditional realm of sport.
- Plan socializing activities for each session
such as crafts, baking, discussion.
- Take into consideration the facilities you have
access to (e.g., a gym, pool, kitchen, field, hall) and be creative.
- Provide participants with choices.
3. Input
into Program Design
-
Girls and young women are not a homogenous group.
What works for one age group in one community may not work with
another age group or community - ask participants what they
want to do.
-
Girls and young women may need some suggestions
about possible activities, since their experiences may be limited.
Provide parameters of choice so as to not disappoint the group.
4. Girls
and Young Women Only
-
Both the research and OTM experiences strongly
advocate female-only programming.
-
Girls and young women need an opportunity to
participate in physical activity in their own way. Often the
presence of males changes how girls and young women participate
and therefore alters their experience.
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5. A Safe
and Supportive Environment
-
A safe and supportive environment
is crucial, especially to those girls and young women with low
participation rates because they may:o Lack skillso Lack positive
experiences with physical activity and sport
o Lack self-confidence with respect to participating in physical
activity/sport
o Lack regular leisure time hours
o Have to deal with cultural, transportation or safety barriers
o Dislike competition
o Be self-conscious about their bodies.
-
Talk about respect and inclusivity
with the group. Brainstorm a list of acceptable and unacceptable
behaviours.
-
Use this safe environment to provide
participants with an experience where:
o It is OK to make mistakes
o They are accepted for who they are
o They know there is someone there to support and encourage
them.
6. Peer Age
Groupings
-
Girls and young women like to be with their
peers and OTM programs that have offered too broad an age range
have experienced the challenge of trying to meet needs that
are very diverse.
-
Use older participants as volunteers/leaders
for the younger-aged programs, to provide leadership opportunities
and positive role models.
7. Basic
Skill Learning
-
Instruction on the basics will allow participants
to develop skills, leading to greater confidence while participating
in many different activities.
-
Girls and young women like playing games they
can participate in fully and without competition. Try modified
rules and equipment, and remember to focus on fun rather than
a score.
-
As confidence and skill level build, some girls
and young women may want to increase the competitiveness of
the program. Talk to participants and find out what they think
and/or promote other sport and physical activity opportunities
in your community.
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8. Role Model
Leader
-
It is important to place a high value on the
quality of the leader chosen to lead the program.
-
Leaders should be female, enthusiastic, positive,
encouraging, accepting.
-
Provide program leaders with appropriate training,
and ensure they are capable of responding to the myriad of issues
and concerns the girls have with a balance of education, awareness
and positive feedback.
9. Food
- Food is a good way to attract participants to
the program.
- Incorporate food into the launch event, and include
snacks at each session.
- Take advantage of opportunities to talk about
nutrition, healthy eating, self-esteem and body image.
10. Choice
of Clothing and Music
-
Girls and young women are
often self-conscious about their bodies and can suffer from
a negative body image - let them choose their own clothing.
-
Many girls and young women have had poor experiences
in physical education, and do not want to be reminded of gym
class.
-
As girls and young women's comfort increases,
they will begin to dress more appropriately to increase their
ease in participating.
-
Music adds to creating an appealing environment
and reduces tension levels.
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