TOOLS FOR CHANGING ORGANISATIONS, SYSTEMS AND STRUCTURES

16. Financing New Initiatives for Girls and Women

Description of the Tool
Too often in sport we look at only two sources of funds: government including aid grants, and sponsorship. There is tremendous competition for attracting funds from both these sources. When we are trying to gain support for female programs it is difficult if our approach is seen to be taking money away from male programs.

In establishing new programs for girls and women, we can also look at new ways of supporting these programs. Most of these ways are more sustainable than dependence on government or corporate dollars. This tool provides a list of other sources of funds that should be considered when planning a new program.

When to Use it?

• When you have a good idea or a pilot program, but cannot move forward because of lack of money to support
• When you are thinking about all the sources of money you can tap into to assist you in moving forward.

Format
The tool has two pages, with a description of the various sources of funds, followed by a fill-in the blank tool for you to use.

Tool

When trying to think of ways to fund your program, there are many potential sources of money, people, facilities and in-kind contributions. Use the following list of potential sources as a guide:

The Customer
the individual who makes the decision to enroll the participant in the program. What elements of the program are of value or benefit to the customer? (e.g., enrollment fee, awards or certification)

The Consumer
the participant in the program. What elements are of value to the participant in the program?

The Distributor
The institution, organization or facility that delivers or hosts the program. What can be of benefit to them, e.g., advertising and promotional materials; leadership material; teacher or coach support; purchase of equipment; enrollment, registration, or administrative support.

Suppliers
Businesses that produce training materials, merchandise, equipment and promotional material that are needed to deliver the program, e.g., research and development support in exchange for exclusive supply; financing of inventory in exchange for exclusive supply; shipping direct to distributor or customer; reduced production costs in exchange for advertising.

Merchandise

• directly related to the program, e.g., badges, shirts, certificates as recognition for participation; training materials for teachers and coaches; training equipment for facilities
• not related to the program, sold to the consumer as a result of gathering address from participation in program.

Corporate Sponsorship
Businesses that share the same consumer provide in-kind or cash

Government grants
Government or agency grants, including aid dollars.

Identify potential sources of support for your new initiative.

Customer

 

Consumer

 

Distributor

 

Merchandise directly related to the program

 

Merchandise not related to the program

 

Corporate Sponsorship (in-kind or cash)

 

Government grants or aid agencies

 

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